Free tool

Social Health Check

See where your brand stands against up to four competitors on Instagram or Facebook, in about three minutes.

Social Vital SignsFollowers and growthEngagement per 1,000 followersPDF report

1. Enter the numbers

Add your brand and up to four competitors. Every number is visible on public profiles; the guide below shows where to find it. Use the same period for every brand.

Network
Period
I will enter interactions as
How to find these numbers

Instagram

  1. Followers: shown at the top of the profile.
  2. Posts in the period: count the posts and reels published in the period on the profile grid.
  3. Likes and comments: open the last 10 posts and note likes and comments, then use “Average per post.” If likes are hidden on a post, skip it.
  4. Followers at the start: optional, from your own notes or Insights, to see growth.

Facebook

  1. Followers: on the Page, under its name.
  2. Posts in the period: scroll the Page’s posts and count those in the period.
  3. Reactions, comments and shares: shown under each post. Average your last 10 posts.
  4. Your own Page: Meta Business Suite → Insights gives exact totals for your Page.