Google Ads and Meta ads management

MAD Lion Digital manages Google Ads and Meta ads on Facebook and Instagram for medical practices and local businesses. We structure the campaigns, set up conversion tracking, match every ad to a landing page, manage the budget and report what it produced. We are a physician-led agency based in Las Vegas, so healthcare advertising rules are part of the plan from day one, and we run campaigns in English and Spanish.

What’s included

  • Campaign structure: campaigns organized by service and location, with keywords, negative keywords and ads written for each.
  • Conversion tracking: calls, form submissions and bookings counted as conversions, without sending patient details to the ad platforms.
  • Landing pages: a page that matches each campaign, with the phone number and booking button visible on a phone screen.
  • Budget management: spend set by campaign, paced through the month and moved toward what produces leads.
  • Ad creative: search ads, plus images and short videos for Facebook and Instagram, in English, Spanish or both.
  • Reporting: spend, leads, cost per lead and the changes we made, every month.

Who it’s for

Medical practices, clinics, hospitals and med spas that want more calls and bookings, and local businesses in retail, financial services, cleaning and home services, food service and professional services. Google Ads reaches people already searching for what you offer. Meta reaches people in your area before they search, which suits new services, events and offers.

How we work

  1. Diagnosis: we review your current accounts, tracking, landing pages and the platform policies that apply to your services.
  2. Plan: which services and areas to advertise, in which languages, the monthly budget and the cost per lead we’ll measure against.
  3. Execution: we build the campaigns, tracking and landing pages, launch, and watch search terms, placements and spend closely in the first weeks.
  4. Monthly follow-up: a plain-language report, and adjustments based on what the numbers show.

Healthcare advertising rules

As of October 2026, Google’s Healthcare and medicines policy restricts many health services. In the US, online pharmacies and telemedicine providers that prescribe need accreditation and Google certification, addiction treatment services need LegitScript certification, and speculative or experimental treatments can’t be advertised.

Health is also a sensitive category in Google’s personalized advertising policy. It covers conditions, treatments and invasive procedures, including cosmetic surgery and injections. Those ads can’t use Customer Match, your data segments (remarketing), audience expansion or lookalike segments, though Google’s predefined audiences and location targeting remain available. Google’s customer data policies also keep conversions related to medical services out of enhanced conversions.

Meta removed detailed targeting options tied to health causes, such as “Chemotherapy” and “World Diabetes Day,” in January 2022. Since September 2025, it has been rolling out restrictions that flag custom conversions suggesting specific health conditions, such as “arthritis” or “diabetes,” and flagged conversions can’t be used in new campaigns. We name conversions by action, such as “appointment confirmed,” never by condition, and keep the Meta pixel off forms and portals where patients enter health information.

Claims matter as much as targeting. The FTC expects health claims to be backed by competent and reliable scientific evidence, and its Health Products Compliance Guidance warns that testimonials showing results better than people generally get are likely deceptive. Our guides to Google Ads for medical practices, HIPAA and tracking pixels and what med spas can say in ads go deeper.

This is general information, not legal advice. Ad platforms change their health policies often, so check the current policy pages before you launch.

Ads in Spanish

In September 2026, Google began changing language targeting for Search campaigns: the campaign-level language setting is being removed, and ads match on their own language, with Google checking whether the user understands the language of the ad and the landing page. A Spanish ad needs a Spanish landing page. Our Hispanic marketing page covers the rest of reaching Spanish-speaking customers.

Related services

Ads perform better on top of a site that converts. See our website design service and how we work with businesses in North Las Vegas.

Frequently asked questions

How much should we spend on ads?

It depends on your market, services and goals, and we recommend a figure in the plan after the diagnosis. Keep in mind that, for most campaigns, Google Ads can spend up to twice the average daily budget on a single day, but won’t charge more than 30.4 times that daily budget in a month.

Can a medical practice use remarketing?

Not for ads about health conditions, treatments or procedures. Google’s personalized advertising policy blocks your data segments, Customer Match and lookalike segments for those ads, so healthcare campaigns win on search intent and location instead.

How soon will ads bring leads?

Paid ads can bring leads within the first weeks, once tracking and landing pages are in place. The first month also shows which searches and audiences convert, so expect adjustments.

Should we advertise on Google or Meta?

We usually start practices on Google search, because it reaches people already looking for a provider. Meta works well for new services, events and offers, and for building awareness in your area. The diagnosis tells us which fits your goals.

Talk to our team

We’ll review your current campaigns, tracking and landing pages, and show you where your ad budget is going.

Request a free diagnosis

Email info@madliondigital.com · Call +1 (702) 234-0505

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