Dr. Alejandro Matheu is a physician, business strategist and digital marketing specialist, and the founder and CEO of MAD Lion Digital, a physician-led marketing agency based in Las Vegas, Nevada. He holds a Doctor of Medicine (MD), an MBA and a master’s degree (MSc) in digital marketing, and he is a doctoral researcher in Public Health.
Background
He founded his first agency, iGeek Master, in Guatemala in January 2012 and expanded to Las Vegas in 2018. In 2024 the agency became MAD Lion Digital, a name drawn from Matheu de León. Today the team serves medical practices, hospitals and businesses in the United States and Guatemala, in English and Spanish.
Why a physician runs a marketing agency
Medicine teaches a simple discipline: examine before you prescribe. Dr. Matheu applies the same approach to marketing. Every engagement starts with a diagnosis of the business, its website, search presence, reputation and campaigns, followed by a plan with measurable goals and regular follow-up.
His clinical background also means he understands patients, medical language and the rules that apply to healthcare advertising and patient privacy, which is why medical marketing is the agency’s specialty.
Areas of expertise
- Digital and medical marketing
- Strategic management
- Product innovation
- Search engine optimization and local search
- High-volume email marketing
- Marketing measurement and research
Credentials
- Doctor of Medicine (MD)
- Master of Business Administration (MBA)
- Master of Science (MSc) in Digital Marketing
- Doctoral researcher in Public Health
Articles
Dr. Matheu writes about medical marketing, patient privacy, search and email on Insights.
Contact
Email info@madliondigital.com or call +1 (702) 234-0505. To start, request a free marketing diagnosis.