Insights
Marketing, diagnosed.
Practical ideas on medical marketing, email, search and growth.
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Text messaging for medical practices: TCPA consent and what to send
What practices can text patients, the consent the TCPA requires, how opt-outs work under the FCC’s 2025 and 2026 rules, and what a HIPAA-safe…
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How AI search is changing the way patients find doctors
Patients now ask ChatGPT, Gemini and Google’s AI Mode which doctor to see. How AI search tools choose sources, and what your practice can…
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HIPAA and tracking pixels on medical websites: what to know in 2026
Where HIPAA, FTC and state rules on website tracking stand in 2026 after the AHA v. Becerra ruling, plus a practical checklist for medical…
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Google Ads for medical practices: policies and campaign structure
Which healthcare services Google Ads restricts, why you can’t remarket to patients, and a campaign structure that tracks calls without exposing patient data.
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Spanish-speaking patients: healthcare marketing beyond translation
How to reach Spanish-speaking patients in the US: transcreation, Spanish search, your Business Profile, phone flows, bilingual forms and Section 1557 basics.
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Local SEO for medical practices: a practical checklist
A step-by-step checklist to help patients find your practice on Google: Business Profile, consistent listings, service pages, reviews and the technical basics.
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Patient reviews: how to ask for them, respond, and stay compliant
How to get more patient reviews, what you must never do, and how to reply to good and bad reviews without exposing patient information.
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Email marketing for medical practices: consent, deliverability and what to send
What to send your patients by email, how to stay within the rules, and the technical setup that keeps your messages out of the…