Marketing for Latino-owned businesses in Las Vegas

MAD Lion Digital is a physician-led marketing agency based in Las Vegas that works in English and Spanish with Latino-owned businesses across the valley: restaurants, construction and trades, cleaning, beauty, tax and financial services, healthcare and retail. We help you get found in both languages and turn those searches into customers. Our founder, Dr. Alejandro Matheu, opened his first agency in Guatemala in 2012 and expanded it to Las Vegas in 2018.

The Latino community in Las Vegas at a glance

  • A large market. Clark County, home to the Las Vegas valley, had about 2.41 million residents on July 1, 2025, up 6.2% since 2020; 33.4% are Hispanic or Latino, according to the Census Bureau’s 2025 population estimates (QuickFacts).
  • A bilingual market. In Clark County, 33.6% of residents age 5 and older speak a language other than English at home and 21.9% are foreign-born (2020–2024 American Community Survey). Statewide, 20.9% speak Spanish at home, according to 2024 survey data compiled by USAFacts.
  • Many Latino-owned businesses, most of them small. The Las Vegas-Henderson-North Las Vegas metro area had about 62,900 Hispanic-owned businesses in 2022, 24.5% of all businesses, and 93% had no employees, according to the SBA Office of Advocacy’s 2025 metro profile, based on Census Bureau data.

Getting found in Spanish and English

One person searches “plomero cerca de mí”; another searches “plumber near me.” Google determines a page’s language from its visible text, so you need real pages in each language, not just a translate button: each Spanish page at its own URL, the versions connected with hreflang annotations, and everything translated, including buttons and forms.

Your Google Business Profile

  • Use your real business name, as it appears on your sign. Google doesn’t allow adding phrases such as “Hablamos español” or repeating the name in two languages.
  • If you work at customers’ locations (cleaning, plumbing, landscaping, construction) and don’t receive customers at your address, Google asks you to hide it and set a service area.
  • Say in your description that you serve customers in Spanish, post in both languages, and upload real photos of your team and work.

Reviews

Ask every satisfied customer for a review with a direct link, and answer each review in its own language; future customers read how you handle complaints. Our reputation management service can handle this for you.

Social media and WhatsApp

A 2025 Pew Research Center survey found that 62% of Hispanic adults use Instagram, compared with 45% of White adults, and that they are also more likely than White adults to use TikTok and WhatsApp. Keep one or two networks active rather than several abandoned. Our free Social Health Check shows how your profiles look today.

Meta’s WhatsApp Business app offers a business profile with your description, hours and website; automatic greeting and away messages; quick replies; labels to organize chats; a catalog of products and services; QR codes and short links; and ads on Facebook and Instagram that open a WhatsApp chat. Send promotions only to people who agreed to receive them.

Advice by type of business

  • Restaurants. Your menu in both languages as text on your website, not only as a photo, current hours on Google and recent photos of your dishes.
  • Construction and trades. One page per service and photos of finished jobs. The Nevada State Contractors Board says licensed contractors must display their license number in all advertising, including websites, vehicles, business cards and online directories.
  • Cleaning. Set up a service-area Business Profile, explain what each type of cleaning includes, and ask customers to say in their review which service they received: home, office or Airbnb.
  • Beauty. Real work on Instagram, online booking, and text reminders only for clients who gave you their number for that purpose.
  • Tax and financial services. In Nevada, anyone who prepares tax returns or helps clients with legal paperwork, including immigration forms, for a fee is generally a “document preparation service” under NRS chapter 240A: you must register with the Secretary of State, your ads must state, in the ad’s language, that you are not an attorney in Nevada, and you may not use terms such as “notario” or “licenciado” in a way that suggests you are a lawyer. Licensed attorneys and CPAs acting within their licenses are exempt; other exemptions are narrow, so check the statute before you advertise.
  • Healthcare. Clinics and practices that receive federal funds from HHS, through Medicaid for example, have language-access obligations under Section 1557. Our Hispanic marketing page explains them.
  • Retail. Current hours and products on Google, offers in both languages, and a list of customers who agreed to hear from you by email or text.

Email and text messages: the basic rules

  • Email (CAN-SPAM). Identify commercial email as an ad, don’t mislead in the subject line or sender, include your physical postal address and a clear way to opt out, and honor opt-outs within 10 business days. The FTC lists penalties of up to $53,088 per violating email (as of October 2026).
  • Text messages (TCPA). Automated marketing texts need the customer’s prior express written consent: a signed agreement (electronic signatures count) that includes the number and says agreeing isn’t a condition of purchase. Federal rules bar sales calls before 8 a.m. or after 9 p.m. local time; text within those hours and treat “STOP” or “BAJA” as an opt-out.
  • Your website (NRS 603A). If your site collects names, phone numbers or emails from Nevada residents, state law generally requires a privacy notice saying what you collect, who you may share it with and whether third parties can track visitors. Small Nevada-based sites (fewer than 20,000 unique visitors a year, with revenue not mainly from online sales) are exempt.

Our article on text messaging explains consent in more detail. This is general information, not legal advice.

How we work with your business

We start with a free diagnosis of how your business looks to someone searching for your service in Spanish and English, then build a plan with measurable goals and follow up monthly. We work on bilingual websites, Google and social media ads and email marketing with list verification. We meet in person anywhere in the Las Vegas valley; see also our Las Vegas marketing agency page.

Local organizations

The Latin Chamber of Commerce has served Nevada businesses since 1976. It holds regular networking events, such as “Conectando con Cafecito” and “Desayuno con Amigos,” and offers support for starting or growing a business.

Frequently asked questions

Do I need a Spanish website if my customers also speak English?

If a meaningful share of your customers prefers Spanish, yes. Many people search in both languages, and a good Spanish page is another chance to show up. Start with your home, services and contact pages.

What should I do first if my budget is small?

Usually, start with what costs little: complete your Google Business Profile, ask for reviews, and have one clear page in each language with your phone number and hours. The free diagnosis shows what makes sense in your case.

Can I send promotional texts to all my customers?

Only to those who gave written consent to receive marketing texts. A number given for an appointment isn’t consent to automated promotions.

Talk to our team

We’ll show you how customers who search in Spanish and English see your business today, and what to change first.

Request a free diagnosis

Email info@madliondigital.com · Call +1 (702) 234-0505

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