Marketing Agency in Guatemala

MAD Lion Digital is a physician-led marketing agency based in Las Vegas, Nevada, with an office in Guatemala. We work with clinics, hospitals and businesses in Guatemala, in Spanish and English, and we help Guatemalan companies reach customers in the United States. Guatemala is where it all started: our founder, Dr. Alejandro Matheu, opened his first agency here in 2012.

Guatemala at a glance

A few facts shape how marketing works here, for local customers and for Guatemalans abroad:

Population: the 2018 census counted 14.9 million people. After adjusting for people it missed, the Instituto Nacional de Estadística (INE) estimates the 2018 population at 16.3 million and projects about 22.7 million by 2050.
Languages: INE notes that Guatemala has 22 Mayan languages, plus Xinka, Garífuna and Spanish.
Internet: about 60% of people used the internet in 2024, according to International Telecommunication Union (ITU) estimates published by the World Bank.
Mobile: about 20.6 million cellular connections were active in late 2025, more than the number of people, according to GSMA Intelligence data in DataReportal’s Digital 2026 report.
Facebook: in the same report, Meta’s ad tools showed about 9.6 million Facebook users in Guatemala in late 2025, roughly 81% of adults. That is an ad-reach estimate, not a count of active users.
Ties to the United States: Guatemala received about US$25.5 billion in family remittances in 2025, up from US$21.5 billion in 2024, according to Banco de Guatemala. The Migration Policy Institute counts more than 2.3 million people in the U.S. who were born in Guatemala or reported Guatemalan origin or ancestry in 2023, based on Census Bureau data.

Spanish first, phone first

For most Guatemalan audiences, campaigns start in Spanish, written the way people here speak and search, not translated from English: local names for services and neighborhoods, prices in quetzales, local phone formats. If many of your patients or customers speak K’iche’, Q’eqchi’, Kaqchikel, Mam or another Mayan language, key messages in that language, checked by a native speaker, show respect and prevent misunderstandings.

With more mobile connections than people, assume your customer is holding a phone. Pages should load quickly on mobile data, put a tap-to-call number and directions near the top, and make it easy to send a message.

Local search and WhatsApp

When someone looks for a doctor, a lab or a store nearby, Google shows businesses with a Business Profile. Complete the profile in Spanish, with the exact address including zona and municipality, hours, photos and services, and keep genuine reviews coming. Reply to every review without confirming that the reviewer is a patient. Our guides to local SEO and patient reviews explain the details.

Meta also lets businesses run Facebook and Instagram ads that open a WhatsApp chat. They suit appointment requests and quotes if someone answers quickly. Clinics should decide in advance what staff may ask in a chat and keep clinical details out of it.

Reaching Guatemalans and other customers in the United States

Your customers may live in both countries: relatives in the United States who pay for a service in Guatemala, Guatemalans planning a visit home, or buyers of Guatemalan products. Spanish matters here too. In 2023, about 72% of Guatemalan immigrants ages 5 and over spoke English less than “very well,” according to the Migration Policy Institute.

Your website carries the load. A Google Business Profile is only for places where you serve customers in person, and a P.O. box or mailbox doesn’t qualify, so you can’t list a U.S. location you don’t have. A bilingual website with clear prices, international phone numbers and WhatsApp fills the gap.
Ads can follow interest. In Google Ads, the “Presence or interest” setting can reach people who have shown interest in the places you target, not only people who are there.
U.S. email rules. When you email customers in the United States, follow the FTC’s CAN-SPAM requirements. Among them: identify the message as an ad, include a valid physical postal address, explain how to opt out and honor opt-outs within 10 business days.

Our Hispanic marketing work in Las Vegas, where we are based, brings U.S. experience to campaigns aimed at the Guatemalan community there.

Services for Guatemalan clinics, hospitals and businesses

Medical marketing. Our physician-led specialty: patient content, physician profiles and campaigns for clinics, hospitals and med spas. See medical marketing.

SEO and local search. Spanish pages and Business Profiles that help people find you on Google. See SEO for medical practices.

Websites. Fast, bilingual sites and landing pages with analytics and conversion tracking. See website design.

Advertising. Google, Facebook and Instagram campaigns aimed at Guatemala, the U.S. or both. See ads management.

Reputation, email and brand. Review programs through reputation management, high-volume email marketing on our own sending infrastructure with list verification, and logo, identity, naming and print design. We also offer strategy and mentoring.

Healthcare marketing in Guatemala: trust first

Before booking, patients want to know who will treat them. Show each doctor’s full name, specialty, training, colegiado number, languages spoken and a real photo, and explain each service in plain Spanish. Our article on social media for physicians covers how doctors build that trust online.

Health advertising has extra rules. Google restricts healthcare ads and asks advertisers to know the local laws of each location a campaign targets, so a campaign aimed at Guatemala and the U.S. must meet the requirements of both. We review claims with your medical team before they run; for legal questions, consult your attorney.

Our roots in Guatemala

Dr. Matheu founded iGeek Master in Guatemala in January 2012. The agency expanded to Las Vegas in 2018 and became MAD Lion Digital in 2024. Our Guatemala office keeps us close to clients here; our Las Vegas headquarters keeps us close to U.S. platforms, rules and Spanish-speaking customers. Every engagement starts with a free diagnosis, then a plan with measurable goals and regular follow-up. You can also try our free Social Health Check or see all the areas we serve.

Frequently asked questions

Does MAD Lion Digital have an office in Guatemala?

Yes. We are based in Las Vegas, Nevada, and have an office in Guatemala, where our founder started the agency in 2012. Call the Guatemala office at +502 2434-6873.

Can you help a Guatemalan business sell to customers in the United States?

Yes. We build Spanish and English websites, run search and social ads that target the U.S., and send email that follows U.S. rules.

Do you work with clinics and hospitals in Guatemala?

Yes. Medical marketing is our specialty, and the agency is led by a physician. We also work with businesses in other industries.

Should our website be in Spanish, English or both?

For customers in Guatemala, Spanish comes first. To reach people in the U.S., add English pages but keep your Spanish strong, since most Guatemalan immigrants speak English less than “very well.”

How do we get started?

Request a free marketing diagnosis. We review your website, search presence, social profiles and reputation, then propose a plan with measurable goals.

Talk to our team

Tell us about your clinic, hospital or business in Guatemala, and we’ll start with a free diagnosis of where your customers find you today.

Request a free diagnosis

Email info@madliondigital.com · Call +502 2434-6873

Marketing agency in Guatemala for clinics, hospitals and businesses